Skip to main content
Open Tuesday - Friday 10am to 5pm & Saturdays 10am to 3pm
Franzetti Jewelers
  • Sign In
  • Engagement
    Engagement Rings
    Diamond Engagement RingsChoosing the Right Setting
    Wedding Bands For Her
    Diamond Wedding BandsGold Wedding BandsAnniversary & Eternity BandsCustom Eternity & Wedding Bands
    Wedding Bands For Him
    Gold Wedding BandsAlternative Metal Wedding Bands
    Create Your Own
    Create Your Own

    Explore All Engagement
  • Diamonds
    Diamond Jewelry
    Diamond Fashion RingsDiamond EarringsDiamond Stud EarringsDiamond PendantsDiamond NecklacesDiamond Bracelets
    Diamond Lab Grown Jewelry
    Loose Lab Grown DiamondsLab Grown Gemstone RingsLab Grown Diamond RingsLab Grown Diamond EarringsLab Grown Diamond Bracelets
    Diamond Engagement
    Loose Diamond SearchDiamond Engagement RingsWomen's Diamond Wedding Bands
    Diamond Education
    Diamond Education

    Explore All Diamonds
  • Jewelry
    Rings
    Diamond Fashion RingsLab Grown Diamond RingsColored Gemstone RingsLab Grown Gemstone RingsPearl RingsWomen's Gold Fashion RingsMen's Gold Fashion RingsSilver Rings without StonesSilver Rings with Stones
    Necklaces
    Diamond NecklacesColored Gemstone NecklacesPearl NecklacesGold NecklacesSilver Necklaces
    Earrings
    Diamond Stud EarringsDiamond EarringsColor Stone EarringsPearl EarringsGold EarringsSilver EarringsSilver Earrings with StonesLab Grown Earrings
    Bracelets
    Diamond BraceletsColored Gemstone BraceletsPearl BraceletsGold BraceletsSilver Bracelets
    Pendants
    Diamond PendantsColored Gemstone PendantsPearl PendantsGold PendantsSilver Pendants
    Chains
    Gold ChainsSilver Chains
    Create Something Custom
    Create Something Custom

    Explore All Jewelry
  • Collections
    Franzetti DesignsGN DiamondLashbrook Designs
    OvernightEver & EverBeverley K
    DilamaniRoman + JulesParle
    StullerJye Luxury CollectionBat Collection

    Collections
  • Gifts
    By Price Point
    Gifts Under $250Gifts Under $500 Gifts Under $1000
    By Gender
    Gifts for HimGifts for Her
    Collectibles
    Collectibles

    Explore All Gifts
  • Sale
  • Custom Design
  • Our Store
    Our Store
    About UsStore ServicesCustom Jewelry
    Store Policies
    Return PolicyPrivacy PolicyTerms and Conditions

    Explore All Our Store
  • Contact Us
  1. Home
  2. Education
  3. Diamond Buying Tips

Diamond Buying Tips

Buying a diamond could be one of the most important purchases in one’s life. The following tips may help make it easier to make this important purchase.

Diamond Weight & Size

Some people want to buy the biggest diamond possible. Is this always the right choice? We feel that it's always a matter of preference, but here's something to think about:

The larger the diamond, chances are the more inclusions it likely has, and because it's larger, these inclusions are typically even more visible than on a smaller diamond. But most importantly, if the diamond cut isn't proportioned correctly, it won't return the maximum amount of light through the top of the diamond.

This illustrates that no matter how large the diamond, its cut and proportions determine how brilliant the diamond really is.

Diamond Color

Since diamond colors range from colorless to yellowish-brown, sometimes these colors can add warmth or depth to your diamond. Also, by mounting a non-colorless diamond in yellow gold can make the diamond appear colorless in some cases.

We are always happy to share our expertise about diamonds. Please let us know how we can help you make a confident decision in your diamond purchase.

More Diamond Education

  • Learn about the 4Cs of Diamonds
  • Schedule a Diamond Consultation with us
  • Learn how to Care for your Diamonds

Search Loose Diamonds

Franzetti Jewelers
3707 Kerbey Lane
Austin, TX 78731
(512) 450-1121
Store Information
Hours
Monday:Closed
Tues - Fri:10:00am - 5:00pm
Saturday:10:00am - 3:00pm
Sunday:Closed
Designers
  • Franzetti Designs
  • GN Diamond
  • Lashbrook Designs
  • Overnight
  • Ever & Ever
  • Beverley K
  • Dilamani
  • Roman + Jules
  • Parle
  • Stuller
  • Jye Luxury Collection
  • Bat Collection
Shop Now
  • Engagement Rings
  • Wedding Bands For Him
  • Wedding Bands For Her
  • Lab Grown Diamonds & Jewelry
  • Gemstones
  • Rings
  • Earrings
  • Pendants
  • Necklaces
  • Bracelets
  • Chains
Newsletter

Enter your email below to sign up for our newsletter.

Follow Us
  • IJO Master Jeweler
  • GIA, Gemological Institute of America
  • RJO, Retail Jewelers Organization

© 2023 Franzetti Jewelers. All Rights Reserved. Website designed, maintained, and hosted by Punchmark. Accessibility Statement.